On behalf of the NEPAL government, White Himalaya Treks has been working internationally to promote Nepal as a travel destination for more than 3 years. It communicates the diverse appeal of the country to a worldwide market, thereby promoting a strong and attractive brand – ‘Destination Nepal’.
The White Himalaya Treks plays an important role in the promotion of Nepal as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimising the diverse marketing activities of partners in the Nepal travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the White Himalaya relies on its close collaboration with the Nepal travel industry, partners from commerce and trade associations.
The White Himalaya’s business goals are to:
increase the volume of tourist traffic;
boost foreign currency receipts;
strengthen Nepal’s profile as a business location;
position Nepal as a diverse and attractive travel destination.